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Let's get digitally transformed

by Preeti Nahar


Posted on April 4, 2018 at 12:00 PM


Digital Transformation

The world is getting digitally transformed and digital is fast occupying our lives. The new "smartphone" users are using mobile internet to access services from email to regional languages to consuming audio-video contents to buying groceries to placing meal orders. It is predicted that there will be over 600 million smartphone users in India alone in next 5 to 7 years. That's a huge number.

Why I am saying all of this? Isn't it a time to grab these opportunities and create values in lives of these 600 million users? India alone is said to have way for $1 trillion digital economy. This creates huge opportunities for business and impacts all sectors including Finance, Retail, Healthcare, Travel, Hospitality, Media & Transport. All-round growth is predicted. It is said that 50% of internet users will pay digitally by 2020 and 500 million users will consume online videos.

If you are a wanna-be-entrepreneur, or a serial entrepreneur, this is the time to shape your idea and build a digital product to add value to these 600 million smartphone users. It can be a Mobile app, an enterprise app, a SaaS model product or a cloud app.

If you are not a technology person and you find it boring, get hold of a reliable technology partner who can take up your product engineering. You will find huge number of software development companies in India, you can involve some technology advisor and partner with a software application development company that matches your needs and criteria. But remember, developing mobile apps or enterprise apps is more of an art than writing a piece of code so look for teams that get excited with your product idea and are able to contribute to your vision of your product. While selecting mobile application development company or enterprise software development company, you not only look for experience of the team in a particular domain but also their ability to understand your product and add value by suggesting ways to improve user experience and features. Their attention to details, is the real value addition you get by partnering with them.

I hope this small article was useful for you and might have provided you with some useful information to take 2 basic decisions for your venture; which product to build and what to look for while outsourcing to software application development company!