Is your website fast enough?

In today's world, no one likes to wait, we choose things that will run faster or do our job as fast as possible. Research shows that 40 % of users leave the website if it takes more than 3 seconds to load. Page speed can impact the business or conversion rate of your website. There are proven examples where there is a significant increase in conversion rate just because of the page load time. Google also considers page speed as the major factor for ranking the website in search engines.

How can you measure the page speed of your websites?

There are online tools available that you can use to measure the speed of your website. Web vital is an initiative by Google to guide the page speed and user experience. It also provides tools that you can use to check the speed of your website. Below are a few examples that you can consider:

1. Google page speed insights

PageSpeed Insights(PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.

PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment. However, it may not capture real-world bottlenecks. Field data is useful for capturing true, real-world user experience - but has a more limited set of metrics.

2. Chrome Lighthouse extension

Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more.

You can run Lighthouse in Chrome DevTools, from the command line, or as a Node module. You give Lighthouse a URL to audit, it runs a series of audits against the page, and then it generates a report on how well the page did.

Maintaining the page speed is also important whenever you make changes to your website as per above strategies.

Include constant monitoring and review process for your website so that optimizing page speed is a continuous effort which will help you get constant conversion rates and make your users keep returning to your website.

Which tools do you use to optimize your website's performance over the web?